04/15/16 2:54 pm EST
The NBA announced today that the board of governors has approved a three-year pilot program which will allow individual NBA teams to sell and place a corporate logo on their jerseys.
That’s right, Scott O’Neil and his crack sales team can now offer a 2.5-by-2.5-inch space on the 76ers’ jersey to corporate sponsors. While the NBA now becomes the first major U.S. sports league to sell “ad-space” on game-day jerseys, the practice is common place with professional soccer teams both here in the States as well as in Europe. Additionally, WNBA teams already have gone down this sales path.
In March of 2012 there were solid rumors (via the Sports Business Journal) that the NBA was close to green-lighting this somewhat controversial sponsorship concept. So back in 2012 with some help from Photoshop we here at Philadunkia assembled several ideas for the 7-6’s sales team to consider.
Obviously four years have past since the 2012 jersey sponsorship rumors and our original post on this topic. Of course “The Process” was also in effect for three of those years. Thus almost none of the players from the March 2012 post remain on the Sixers roster (Tip of the cap to EB). Still, we think our “humorous” advertising ideas from 2012 will get a laugh and make you forget for a minute that the Colangelos are running this franchise now.