05/14/13 12:56 pm EST
Players and coaches in the NBA commented on it frequently this past season. We certainly noticed his rise in skills and popularity here at Philadunkia during 2012-13. Now it seems adidas is finally jumping on the Jrue Holiday bandwagon.
Holiday has been an adidas endorser since he entered the League, but now “The Jruth” (as well as John Wall and Damian Lillard) is featured in the shoe company’s latest basketball campaign.
Titled “Quick Ain’t Fair,” the new commercial is for the adidas Crazyquick basketball shoe. In this extended version, Jrue and Lillard give fans a behind the scenes look at the Crazyquick spot.
View Jrue’s new shoe commercial after the jump.