I believe the Sports Business Journal “broke” this story yesterday and it is now being widely reported that the NBA will consider or is “open” to considering the prospect of selling advertising space on the League’s uniforms in the very near future. Apparently when the League’s board of governors meets in April it will be one of the many topics that is brought up for discussion.
This pratice is common place with professional soccer teams both here in the States as well as in Europe. Most WNBA teams already have gone down this path and Golden State Warriors president Rick Welts told the SBJ, “…I feel like it is inevitable.”
Obviously Mark Cuban who has been a proponent of this idea for some time was ecstatic to hear this latest rumor, “I’ve been trying to tell (the NBA),” Cuban told the Fort-Worth Star-Telegram. “If someone wants to give us $10 million, I’ll make it happen…If the amount’s enough, (commissioner) David (Stern) will jump up and down,” Cuban continued. “He’s not going to do it for $200,000 from Power Balance, but if somebody offers us $25 million, it’s done.”
Now, we know that if the NBA is going to place advertising on the League’s uniforms, Stern & Co. will be looking for a national marketing deal that brings in huge dollars just as Cuban said, but we wanted to have a little fun with this concept and how it could apply to our 76ers.
And with some help from Photoshop, we did. Legendary cheesesteak and hoagie stop Tony Luke’s seems like a natural fit, so we went with that idea for the homepage. After the jump are a few of our more, shall we saw, controversial advertising ideas.
We have Sixers color analyst Malik Rose to thank for this first and very obvious marketing partner for the 76ers…
This one could be a great throwback jersey. It’s funny, because it’s true and you know it.
Wouldn’t you much rather have a free shorti every time the 7-6 score 100+ points in a game?
They practically invented Philly’s micro-brew scene, so it only seems natural that Dock Street would get innovative placement on the Sixers uniforms.
It’s what most of us are thinking about anyhow while we are at the Wells Fargo Center, so why not just bring it out in the open and make some money for the 76ers at the same time. The specials you could run with this marketing partner and the associated gentlemen’s establishment are mind blowing to consider.