05/14/13 12:56 pm EST
Players and coaches in the NBA commented on it frequently this past season. We certainly noticed his rise in skills and popularity here at Philadunkia during 2012-13. Now it seems adidas is finally jumping on the Jrue Holiday bandwagon.
Holiday has been an adidas endorser since he entered the League, but now “The Jruth” (as well as John Wall and Damian Lillard) is featured in the shoe company’s latest basketball campaign.
Titled “Quick Ain’t Fair,” the new commercial is for the adidas Crazyquick basketball shoe. In this extended version, Jrue and Lillard give fans a behind the scenes look at the Crazyquick spot.
View Jrue’s new shoe commercial after the jump.
Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot captures the ultra quick moves of Holiday, Wall and Lillard. The spot opens with A$AP introducing a mythical family of “quicks” that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.
In the below extended video, Jrue and Damian explain the concept as fans get a look at never-before-seen footage from the commercial.